For Instagram, YouTube & social campaigns
Short videos made for the way people watch.
Powai Lake Studios creates AI-assisted social media videos for brands and storytellers: Instagram Reels, YouTube Shorts, campaign teasers and short cinematic stories. We plan the hook, shot direction, vertical framing, captions and edit around your audience and the action you want viewers to take.
Reels, Shorts and campaign cutdowns
- Original vertical short films for Instagram Reels or YouTube Shorts.
- Brand and product teasers built around an opening hook and a clear ending.
- Short narrative scenes or character-led story content.
- Cutdowns from an approved campaign film, with agreed captions and platform formats.
A useful hook, not just another generated clip
Short-form content needs a reason to keep watching. We discuss the first visual moment, the message, the sound and the payoff before producing shots. A product reveal, a character beat and a cinematic launch teaser have different jobs, even if all three are short videos.
Vertical composition is planned from the beginning when it is the main format. We consider where captions and interface elements will sit, whether a person watching without sound can understand the idea and how the final frame connects to your next step. Captions, languages and final versions are agreed as part of the scope.
Consistency across a series of posts
For a recurring campaign, we establish a shared visual direction: the brand colours, character references, setting, mood and editing style. This helps a group of films feel connected. It also makes it easier to decide which scenes can be reused as cutdowns and which need a new concept or new production.
Our monthly film partnership currently starts at ₹1,35,000 per month for two original 20–30 second films plus four cutdowns. Cutdown lengths are agreed in the brief and use footage from the approved original films. Additional concepts, scenes, revisions or platform versions are quoted separately.
Production and channel management are separate scopes
You can enquire about video production for a single campaign or an ongoing plan. We also offer social media management as a separately scoped service covering content planning, creative assets, scheduling and channel upkeep. Publishing, community management and media buying should not be assumed to be included in a film-production quote.
The right starting brief includes your account links, audience, examples of the tone you want, campaign dates and how many original videos you need. Share any existing product photography or footage and identify the visual details that must remain accurate.
See the work
Watch before you enquire.
Explore our studio showreel and public Ponniyin Selvan work to assess our direction, visual development and finishing.
Watch the studio showreel ↗Ponniyin Selvan official trailer ↗Read the project story ↗Questions about this service.
Can you produce videos for both Instagram Reels and YouTube Shorts?
Yes. We discuss the platforms and agreed deliverables before production, including framing, duration, captions and any alternate versions.
Is every cutdown a new film?
No. A cutdown is a shorter edit made from the approved original film. A different concept or new scene requires its own production scope.
Can you guarantee that a Reel or Short will go viral?
No. We focus on the creative idea, production and edit. Reach and engagement depend on the audience, content fit, distribution and many factors outside production.
Tell us what you want to make
Let’s shape your project.
Share the audience, platforms, approximate duration, budget range and target launch date. We’ll discuss a suitable scope before production.